Trademark monitoring is important for brand maintenance. De Merkplaats uses trademark monitoring to actively keep its clients informed of identical or similar trademark registration applications. This means that the actual registration of a younger, conflicting trademark can be avoided in the early stages without having to initiate costly and time-consuming legal proceedings. Monitoring the trademark is important as registering a trademark does not block a new registration. As the owner of a trademark, you have to be proactive against younger, conflicting trademark registration applications in order to avoid confusion and weakening of the trademark.
Would you like more information about monitoring your trademark? Then contact us!