Trademark monitoring is key to brand maintenance.

de Merkplaats uses trademark monitoring to keep clients informed of identical or similar trademark registration applications, blocking registration of younger, conflicting trademarks, and eliminating the need for costly and time-consuming legal proceedings later on.

Monitoring is critical: registering a trademark does not prevent new registrations.  Rather, as the owner of a trademark, you have to be proactive against younger, conflicting trademark registration applications, so as to avoid confusion and weakening of your trademark.

Would you like more information about monitoring your trademark? Contact us now.