Born and raised in Amsterdam, Alphons’ grandfather lived by the Amstel next to the Carré theatre.
Alphons is the founder and Managing Director of de Merkplaats. He studied at the VU University in Amsterdam, alongside politicians such as former Minister of Finance and Deputy Prime Minister Gerrit Zalm, Wouter Bos and Jan Peter Balkenende. He was taught the ropes of intellectual property law by Professor Spoor.
Alphons now gives lectures himself, to Chinese judges visiting de Merkplaats, for example, as well as at a number of colleges and universities, including Nyenrode Business University. His opinion as a trademarks specialist is also regularly sought on radio programmes and news programmes such as the NOS journaal. He is also an editor for IEforum.nl, the most popular and most visited website for matters relating to intellectual property law among judges, lawyers, professors and students.
As an old hand in the field, he started de Merkplaats in 2000. Within a few years, he had built up de Merkplaats from its position as a newcomer into a successful trademark agency. The portfolio provides a good overview of how de Merkplaats operates.
Alphons attaches great importance to marketing, is happy to think with his clients and often acts as a sounding board.
His love for Amsterdam is evident from the fact that he works from the Herengracht and lives on the Keizersgracht, with his wife freelance photographer Dorien van der Meer and their four children.
He acts as a caring captain for his crew, to ensure they like their job and their work environment.
His hobbies include sailing, snowboarding, skiing, volleyball, making music, and classic cars and motorcycles.
Trademarks that Alphons is mad about:
1016 BG Amsterdam
+31(0)20 330 6610