Client: Stichting Museumkaart (National Museums Pass Foundation)
The client has operated the unique Museumkaart (National Museums Pass) concept for over 30 years . The concept is based on a simple principle: pass holders pay for the Museumkaart, thus gaining access to all participating museums. The revenues from Museumkaart sales are collected and then divided among the more than 400 participating museums on an annual basis. Launched in 1981, this successful concept was used an incredible 7.5 million times in 2014 alone.
Case: Refusal due to descriptive nature and lack of distinctiveness
In order to obtain the exclusive right to use the name MUSEUMKAART, our lawyers applied for the MUSEUMKAART word mark in the European Union. Initially the application was refused due to the descriptive nature and the lack of distinctiveness.
Solution: A properly substantiated notice of objection results in trademark registration
On behalf of the client, de Merkplaats lawyers successfully objected to the refusal by arguing, for instance, that the name MUSEUMKAART had gained a distinctive character due to its being widely known and established among the public. The final result: successful registration of MUSEUMKAART® as a word mark.
Has your trademark application been rejected? Then contact de Merkplaats as soon as possible.